Swirl Power: Why Beauty Brands Are Obsessed With Frozen Yogurt This Summer
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We may earn commission from links on this page. Each product featured has been vetted and chosen by our editors. Frozen yogurt is having a moment again—and no one is noticing more than the beauty industry. This summer, skin care and supplement brands alike have been swirling themselves into the froyo craze, trading traditional campaigns for topping bars, co-branded cups and lines around the block.