The Nostalgic Hair-Care Brand You Forgot About Is Back, and It’s Under $9
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We may earn commission from links on this page. Each product featured has been vetted and chosen by our editors. From Smashbox primers to Lisa Frank hair clips, beauty is having a full-blown nostalgia moment this summer—and the White Rain makeover might be the biggest throwback yet. Founded in 1952, the American hair-care brand has been a fixture in family bathrooms (and drugstores) for more than 70 years, and this August, it's relaunching as White Rain+, a modernized 14-product line built around targeted hair-care routines and sold exclusively on Amazon.com.